Equipment I will use to make my music video

 The pictures to the left and right show an apple macbook and an apple mac computer. These will be vital pieces of equipment when creating my music video because they have the editing soft wear. They both have soft wear such as Photoshop and iMovie which is what i will be using to create and edit my music video. You can get iMovie and Photoshop on standard windows computers but it costs more and doesnt work as effectively.  

Here is a picture of the video camera i will be using to film my music video. It is a standard Panosonic video recorder. I will be using this video camera because it is very simple to use and you can easily upload your recorded footage through the memory card it uses. The camera has good memory storage so it allows you to try out and be as creative with as many different shots as you like and it also has a very good picture quality which is key for a good quality music video.

 To the left is a picture of a tripod, although it isnt the most technological piece of equipment, it is probably one of the most important. The tripod is used to steady your shots with the video camera. The video camera is simply placed on the top of the tripod and it has different handles you use to move the camera up and down or side to side smoothly without the camera being shaky or joulty. I will be using this tripod whenever i go out filming to ensure all of my shots are of proffessional standard.

Where I am going to film my music video - Location shots

I did some research on classic boyband music videos of bands such as Take That, Westlife and Boyzone and i looked to see what sort of locations they would be using. Below are the most common locations for a boyband music video.

The Beach

Recording Studio/small room

My research showed that the most common locations for a boyband music video were scenic areas such as beaches and small, close, recording studios or empty stages. To follow these conventions i knew i had to film my music video in these sort of locations, below are some pictures of where i am going to film my music video.

This is the main stage at my school, it has very good lighting as you can see in the picture so i can add black and white effects easily because that is a convention of boyband music videos and i can put some stools in and easily make it look like a recording studio.







This is Sidmouth beach, close to where i live. this is a perfect beach location to film my music video because it is very quite and the cliffs in the background make it a scenic, aesthetically pleasing location, just like the beach locations in the real boyband music videos i researched.

How I upload and edit videos

1. Plug the firewire into the camera and computer
2. Open iMovie on the computer
3. Find the point on the camera where you want to start uploading
4. Click import and wait for your video to import onto the computer from the camera
5. Once the video has imported too iMovie you can cut away the points of the video you don't need.
6. Once you are happy with the clip you have you can move the clip into the editing part of iMovie and edit the clip by adding sounds and effects
7. Once you are happy with the final clip you upload the clip to Youtube
8. You then find the clip on Youtube and you can embed the clip onto your blog from there.

To the right is a photo of me using the iMovie softwear on an Apple mac computer, practising my editing skills on an audience feedback video.

Prelim Filming

Evaluation and feedback of Prelim filming

After going out and doing some preliminary filming i have learned a lot about filming and different techniques of filming and editing. The prelim filming has showed me how many shots i need when just filming a simple sequence of someone getting into a car for example. Firstly i just filmed the actor walking straight to the car and driving off with no variation of shots at all and it just looked very poor and boring so i did it all again putting in a much larger variation of shots, including a panning shot, close up, long shots, still shots and mid shots and the video looked much better straight away. I also learned a lot more about editing the video and how hard it is to cut off the video at the write points. At a few points in my video the change from one shot to another isn't at the right point or it isn't as clean as i would like it to be. Also at a few point in the film the camera was slightly shaky which wont be good in my proper music video. I can easily fix these problems through practicing editing on iMovie, doing more prelim filming, and i can ave the use of a tripod to keep my shots steady.

I have shown some people in my class my prelim filming and they gave me some feedback, they said:

• Good variation of shots
• well edited in places
• could be edited better in places
• could put some sound in to go with the video
• camera shaky in places

Audience Feedback

Evaluation of feedback

This audience feedback has been very useful because the people feeding back are part of my target audience so it is good to get their views and ideas on my project. The general feedback was that my idea was clearly shown through my planning stages and that the idea is progressing nicely. They also mentioned that my costume and props will represent my genre well.

Evaluation of filming the feedback

 I can also evaluate my filming techniques from this video. I have learned that when i come to film my music video i need to ensure the area is quite from any background noise because that has overpowered the voice of the person speaking a few times in this video. I also need to ensure i have a clear background when filming, because in these shots there are posters and pictures in the background which can easily draw the attention away from the speaker. I have also learned a lot about editing while making this audience feedback, i have learned how to add effects and how to add texts, a few of the effects i have added in haven't worked as well as i thought, they haven't been as clean as i would have liked, but i can learn from this and ensure i add the effects in correctly when making my music video.

Who are my target audience? - Customer Profiles

Before creating my music video i needed to find out who my target audience would be because i needed to aim my music video at them. to find this out i researched what demographic was buying concert tickets and the albums of already well known boybands such as Take That, Westlife, Boyzone and One Direction. The research showed that it was strongly females that were buying these albums and tickets, mainly older women for bands such as Take That and Westlife, but also alot of younger girls. But for bands such as One Direction and The Wanted it is mainly young girls with a smaller amount of boys. Below is a list of customer profiles of the sort of people i would be aiming my music video to.                                                      



This is Rachael, aged 17.
Rachael would be attracted to my music video for many reasons. She will find my boyband members attractive which will make her want to watch the music video because she will want to see them make eye contact with her and make it seem as if they are singing to her. She, like most teenage girls like to be romantic and emotional so she would feel that the romantic boyband genre of the song would really relate to her on a personal level. She also likes locations such as the beach which is a location of my music video and she is into fashion and style, which all of my band members have.




                                     

 This is Nicola aged 38.
Nicola will also be part of my main target audience for many reasons. Mainly because classic bands such as Take That and Westlife were in their prime when she was a teenager so she will like boyband style music because it will bring her back to her younger years. Like Rachael, she will also find the band members attractive which will draw her in and she will like the emotional music. She will look up to the band members as 'ideal husband' material.









This is Josh aged 17.
He will also be part of my target audience, but for different reasons than the two females. Josh will look up to my band members and inspire to be them. He will see them as the perfect men because all the girls will love them and fancy them he will want to be like them too. He will copy their style and try and be like them.