Who are my target audience? - Customer Profiles

Before creating my music video i needed to find out who my target audience would be because i needed to aim my music video at them. to find this out i researched what demographic was buying concert tickets and the albums of already well known boybands such as Take That, Westlife, Boyzone and One Direction. The research showed that it was strongly females that were buying these albums and tickets, mainly older women for bands such as Take That and Westlife, but also alot of younger girls. But for bands such as One Direction and The Wanted it is mainly young girls with a smaller amount of boys. Below is a list of customer profiles of the sort of people i would be aiming my music video to.                                                      



This is Rachael, aged 17.
Rachael would be attracted to my music video for many reasons. She will find my boyband members attractive which will make her want to watch the music video because she will want to see them make eye contact with her and make it seem as if they are singing to her. She, like most teenage girls like to be romantic and emotional so she would feel that the romantic boyband genre of the song would really relate to her on a personal level. She also likes locations such as the beach which is a location of my music video and she is into fashion and style, which all of my band members have.




                                     

 This is Nicola aged 38.
Nicola will also be part of my main target audience for many reasons. Mainly because classic bands such as Take That and Westlife were in their prime when she was a teenager so she will like boyband style music because it will bring her back to her younger years. Like Rachael, she will also find the band members attractive which will draw her in and she will like the emotional music. She will look up to the band members as 'ideal husband' material.









This is Josh aged 17.
He will also be part of my target audience, but for different reasons than the two females. Josh will look up to my band members and inspire to be them. He will see them as the perfect men because all the girls will love them and fancy them he will want to be like them too. He will copy their style and try and be like them.